Our Food. Your Questions.
The legalities that go into developing a transparency campaign are unlike any other. No really, have you ever presented your work to a room full of 40 lawyers?
For this campaign, McDonald’s opened the flood gates to their audience, allowing them to ask whatever they want about their food. These were some of their honest answers.
Fun fact: dimethylpolysiloxane was a word I learned to use (and spell!) on a regular basis. Please don’t quiz me.
Print, Digital, Social
