SUMMARY
Seasoned storyteller with 11 years of experience in the advertising and marketing fields, building narratives for brands, products and services across B2C and B2B. A natural people person who believes in a team-oriented, data-driven approach to success in business. Attempting to always approach life with empathy, humor and optimism. All creative work samples can be found in my portfolio linked above.
EXPERIENCE
Marketing Manager
January 2022 – January 2023
VidMob
Led marketing campaign development from strategy to execution to drive awareness, adoption or purchase for VidMob creative tech software and service solutions.
Iterated marketing and messaging strategy based on a broad range of data including customer feedback, ad platform engagement metrics and internal sources.
Strong cross-functional partner to Product, Sales, Demand Generation, Creative, Partnerships, third-party Agencies while delivering engaging marketing activations.
Created and adhered to a standard of excellence for all creative outputs including voice, tone and style for internal and external audiences.
Owned and managed editorial calendar for all blog and organic social campaign efforts leading to 538% increase in content output and 265% increase in reach.
Sr. Copywriter
02/2020 – 01/2022
Pahnke US
Top Clients: Werther’s Original, Riesen, Toffifay, Mamba, Victory Beer, reservePS.
Demonstrated strong client presentation skills in pitching campaign concepts to new and existing clients, reflecting customer and business needs for CPG, Travel, and Spirits verticals.
Directed creative production and content across multiple channels including social media, paid media, video, influencers/creators and more, ensuring consistency and impact. Built proven track record for big picture thinking while balancing and managing executional details by winning new business and maintaining current account needs.
Collaborated and built relationships with Design, Production, Marketing Sales Clients and outside Agency partners as well as managed, reviewed and provided feedback to junior creative talent.
Copywriter
02/2016 – 01/2020
Dentsu Creative
Top Clients: The Walt Disney Company, Burt’s Bees, Brita, Western Union, Blue Cross Blue Shield, Oscar Mayer, Cupcake Wines and more.
Sold and produced 360 campaign launches for Retail, Beauty, Travel, Financial Services, Health Insurance industries and more.
Developed content across Social Media, Digital Media, Influencer, Radio, Broadcast TV, Print and more.
Mastered a deep understanding of the production process and best practices across the ever-evolving content landscape with endless channels and formats.
Established proven track record for fresh out-of-the-box thinking, ability to identify trends early on, comfortability with constructive feedback and an agile solution-oriented attitude.
Jr. Copywriter
06/2014 – 02/2016
DDB North America
Top Clients: McDonalds
Acted as sole creative team for McDonald's global social presence.
Launched ~5-8 menu products per quarter with unique respective promotions.
Collaborated with social platform partners (i.e. Instagram, Snap, Twitter), Influencers, Media and Public Relations agencies to create newsworthy campaigns.
Community Manager
09/2012 – 06/2014
Sears Holdings Co.
Top Clients: Sears, Kmart, ShopYourWay
Managed social content calendars for top three clients including new and existing channels
Coordinated creative campaigns and created asset deployment plan with Agency partners.
EDUCATION
Bachelor – Major: Advertising, Minor: Marketing
Loyola University Chicago
2009 – 2012
SKILLS
B2C and B2B Storytelling, Campaign Ideation, Campaign Production, UGC Content Creation, Social Media Marketing, Digital Marketing, Marketing Strategy, Copywriting (short-form and long), Editing, Scaling, Project Management, Sales Enablement, Measurement and Analytics, Strong and Presentation Skills, Flexible, Positive, Collaborative, Innovative, Data-Driven, Competitive, Entrepreneurial, Self-directed, Ability to Thrive in Fast-Paced Environment, Ability to Work in Ambiguity, Deadline Oriented, Organizational Skills, High Attention to Detail, Leadership.
CHANNELS
Social {Instagram In-Feed and Reels, TikTok, Facebook, Twitter, LinkedIn}, Influencer Partnerships, Digital, Online Video, Broadcast Television, Radio, Email, Blogs and more.